Digipak Creation

To make sure that my digipak successful, I have had to do deeper analysis of existing albums. One of my favourites is Shayne Ward- Breathless. Below I have done a brief analysis of the album and how I am using this album digipak to show me the conventions of a digipak and how the designer uses them to attract the audience.

Starting My Digipak

I have decided to create my digipak before the actual filming of my music video to get a sense of which style I think is right for my artist.

I have been majorly thinking which kind of target audience I plan to aim my music artist at and I think it would be appealing to a wider audience if I created a mixed style somewhere in between the likes of role models such as Taylor Swift, Jessie J, Pixie Lott etc without going too far towards each style.

I have revamped the styling of my artist as shown below for the photo shoot I plan to do to get suitable pictures to use on the digipak.

Front;

Clothes- Simple dress, not too many colours or patterns, skin coloured dolly shoes.

Look- Innocent, hiding a cheeky side of her.

Position- Some kind of hand movement, leaning on one side of her body i.e pointing towards the camera.

Shot- Long.

Angle- None, maybe high if looks okay.

Back;

Clothes- Black shorts and a top tucked in or a crop top and boots.

Look- Show that the music artist has an attitude, not just innocent.

Position- Hands in shorts pockets or holding hair.

Shot- Long.

Angle- None.

Extra;

Clothes- Winter coat with the hood up. A bit of make up and pale lips with light hitting them.

Look- That she is really cold and also has something to tell the audience.

Position- Looking straight at the camera with watery eyes.

Shot- Medium

Angle- None

Inside Centre;

Clothes- Wooly jumper and lots of eye liner.

Look- (Black & white) Something to tell the audience if they come closer.

Position- Leaning against a wall, showing a 'shhh' sign.

Shot- Medium

Angle- Low

Inside Left;

Clothes- A very colourful and patterned dress and no shoes. Very bright lipstick.

Look- Innocent but has a very different side of her to show.

Position- Laying on the floor on her front looking at the camera and legs visible in the background.

Shot- Close up

Angle- None

Inside Right;

The inside right will be a close up of what is on the front in a slight watermark and on the CD will be the exact same as what is on the front cover but without the text.