Digipak Creation

To make sure that my digipak successful, I have had to do deeper analysis of existing albums. One of my favourites is Shayne Ward- Breathless. Below I have done a brief analysis of the album and how I am using this album digipak to show me the conventions of a digipak and how the designer uses them to attract the audience.

Starting My Digipak

I have decided to create my digipak before the actual filming of my music video to get a sense of which style I think is right for my artist.

I have been majorly thinking which kind of target audience I plan to aim my music artist at and I think it would be appealing to a wider audience if I created a mixed style somewhere in between the likes of role models such as Taylor Swift, Jessie J, Pixie Lott etc without going too far towards each style.

I have revamped the styling of my artist as shown below for the photo shoot I plan to do to get suitable pictures to use on the digipak.

Front;

Clothes- Simple dress, not too many colours or patterns, skin coloured dolly shoes.

Look- Innocent, hiding a cheeky side of her.

Position- Some kind of hand movement, leaning on one side of her body i.e pointing towards the camera.

Shot- Long.

Angle- None, maybe high if looks okay.

Back;

Clothes- Black shorts and a top tucked in or a crop top and boots.

Look- Show that the music artist has an attitude, not just innocent.

Position- Hands in shorts pockets or holding hair.

Shot- Long.

Angle- None.

Extra;

Clothes- Winter coat with the hood up. A bit of make up and pale lips with light hitting them.

Look- That she is really cold and also has something to tell the audience.

Position- Looking straight at the camera with watery eyes.

Shot- Medium

Angle- None

Inside Centre;

Clothes- Wooly jumper and lots of eye liner.

Look- (Black & white) Something to tell the audience if they come closer.

Position- Leaning against a wall, showing a 'shhh' sign.

Shot- Medium

Angle- Low

Inside Left;

Clothes- A very colourful and patterned dress and no shoes. Very bright lipstick.

Look- Innocent but has a very different side of her to show.

Position- Laying on the floor on her front looking at the camera and legs visible in the background.

Shot- Close up

Angle- None

Inside Right;

The inside right will be a close up of what is on the front in a slight watermark and on the CD will be the exact same as what is on the front cover but without the text.

Website Planning

For the design and layout of the website, I will be taking photographs throughout the filming of the music video and also having a small photo-shoot using a green screen so it will be easy to edit using Photoshop CS5. I will be using the famous Myspace as the feeder page which I will also link these with the subsidiary pages including;

Facebook

Twitter

Below you will find the plan of my music artist website. This is only a basic plan I want to base it around but it is the main layout, features and colour scheme that I want my website to include.

Digipak Planning

For the design and layout of the digipak, I will be taking photographs throughout the filming of the music video, some of which I will use on the album digipak, but make sure that I edit them using them Photoshop CS5. I am planning on creating a six- panel digipak which will include pictures and other graphics which will stick to one colour scheme which will be used for all documents which are associated with the artist. This also means that this will be used for the website.

I will take pictures of my artist in front of a green so that I can use them on my 6-panel digipak. I will edit these in Photoshop CS5 and make them creative so that they match with the persona and characteristics of my artist.

Below is a plan of what my digipak will look like.

- The front cover of the album will include a photo of the artist, the name of the artist and the name of the album. It will be the main album artwork for the album so it will have to look professional and appealing.

- The extra panel will have a photo of the artist in black and white, but her lips will be in a pink/purple colour as it will match the whole colour scheme as it will be her signature colour.

- The inside right of the album is where the CD will go. behind the CD will be a white background and the same picture as on the front cover but without any of the text. It will be in the exact same position as on the front. The actual CD will have the same artwork as on the front but it will be considerably smaller and rounded, like the obvious shape of the CD.

- The inside left will have quotes from the artist about the album, what her inspirations were etc which will be centralised and in italics. Behind will be a watermarked picture of her in colour, but faded.

- The inside centre will include a picture that was taken on the set of the video, but one from 'behind the scenes' where she is warming up, drinking a cup of tea or something that shows she is just a normal girl. Will be taken with the other character on the second location found in the video.

- On the back cover of the album will be the album track list of what the album includes and a small photo of the artist in the bottom corner.

Understanding Editing Software

I will be using Final Cut Express for my editing, I have a enough knowledge of this editing software to get me through the editing process of my music video.

If there is something that I do not know how to do I will use forums on the internet to guide me in the right direction.

A few that will most probably be of help are listed below;

forums.creativecow.net/applefinalcutpro

forums.creativecow.net/applefinalcutbasics

I already have existing knowledge of Photoshop CS5, which I will also be using to create a professional and conventional concept for my album digipak and website homepage which I have chosen for my ancilliary tasks.

Storyboarding

Below is a descriptive storyboard for the song of 'Who you Are' by Jessie J. I feel that writing descriptively helps me better to understand than drawing. This is the first draft which has been changed because some of the things didn't look as good as I thought they would.

I have planned the timeline below by showing the timing start and finish for each verse and chorus. This will help me with the timing when filming which will save time when editing.

Jessie J- Who You Are

Opening instrumental:

[0:00- 0:14] 14 seconds

Slowly zooming in on the girl putting lots of tarty make up on in the mirror but looking at her reflection because she looks older but doesn’t feel any different in herself because deep down, this is not the real her.

[0:15-042] 27 seconds

I stare at my reflection in the mirror

“Why am I doing this to myself?”

Losing my mind on a tiny error,

I nearly left the real me on the shelf.

No, no, no, no, no…

Clothes: Jeans and a patterned top.

Look: Wanting to be older that she actually is because she is weighted down by always ‘being too young’ to do things that all her other friends do.

Position: Knelt on the floor and leaning forward looking into the mirror with a pack of make up wipes on the side along with all her make up. Slowly moving her hand to the make up wipes to take it all off.

Shot: Over the shoulder then from behind the mirror looking straight at her face

Angle: None

[0:43-1:11] 28 seconds

Don’t lose who you are in the blur of the stars

Seeing is deceiving, dreaming is believing,

It’s okay not to be okay.

Sometimes it’s hard to follow your heart.

But tears don’t mean you’re losing, everybody’s bruising,

Just be true to who you are!

Clothes: Jeans and different top with boyfriend cardigan.

Look: Studious, she is secretly a geek and is pretending to be someone she isn’t.

Position: Leant up against an inside wall pretending to read a book, one leg in front of chest. Then slowly put the book down whilst leaning head back and turning to face the camera head on. Also have a handful of make up on the floor which she throws on the floor

Shot: Medium shot

Angle: None

[1:11- 1:25] 14 seconds

Who you are

Who you are

Who you are

Who you are

Who you are

Who you are

Who you are

Who you are

Who you are

Who you are

Who you are

Clothes: Both wearing boots, jeans, coats. Minimal make up.

Look: Happy to see each other and catch up with gossip.

Position: With her friend who she meets up with who are both wearing coats in the park, they wave to each other and walk up to hug. Daisy walks up to touch Rosie’s face indicating that she looks pretty being herself.

Shot: Long shot

Angle: None

[1:26-1:53] 27 seconds

Brushing my hair do I look perfect?

I forgot what to do to fit the mould, yeah!

The more I try the less its working, yeah

‘Cause everything inside me screams

No, no, no, no, no…

Clothes: Jeans and a patterned top.

Look: Being frustrated that she isn’t happy with the way she looks.

Position: Knelt on the floor and leaning forward looking into the mirror with a pack of make up wipes on the side along with all her make up. Slowly moving her hand to the make up wipes to take it all off.

Shot: Over the shoulder then from behind the mirror looking straight at her face. Maybe add a medium shot.

Angle: None

[1:54-2:21] 27 seconds

Don’t lose who you are in the blur of the stars!

Seeing is deceiving, dreaming is believing

Its okay not to be okay.

Sometimes its hard to follow your heart

But tears don’t mean your losing, everybody’s bruising

There’s nothing wrong with who you are!

Clothes: Jeans and different top with boyfriend cardigan.

Look: Studious, she is secretly a geek and is pretending to be someone she isn’t.

Position: Leant up against an inside wall pretending to read a book, one leg in front of chest. Then slowly put the book down whilst leaning head back and turning to face the camera head on. Also have a handful of make up on the floor which she throws on the floor

Shot: Medium shot

Angle: None

[2:21-2:48] 37 seconds

Yes, no’s, ego’s, fake shows like WHOA!

Just go and leave me alone!

Real talk, real life, good love, goodnight,

With a smile, that’s my home!

That’s my home, no…

No, no, no, no, no…

Clothes: Both wearing boots, jeans, coats. Minimal make up.

Look: Happy to see each other and catch up with gossip.

Position: With her friend who she meets up with who are both wearing coats in the park, they wave to each other and walk up to hug. Daisy walks up to touch Rosie’s face indicating that she looks pretty being herself.

Shot: Long shot

Angle: None

[3:06- 3:25]

Don’t lose who you are, in the blur of the stars!

Seeing is deceiving, dreaming is believing,

It’s okay not to be okay…

Clothes: Jeans and different top with boyfriend cardigan.

Look: Studious, she is secretly a geek and is pretending to be someone she isn’t.

Position: Leant up against wall with the book beside her. Sitting up from the wall passionately using hand gestures to make the story more moving.

Shot: Medium shot

Angle: None

[3:26-3:35]

Sometimes its hard to follow your heart

Tears don’t mean your losing, everybody’s bruising

Clothes: Jeans and a patterned top.

Look: Giving advice to the audience not to make mistakes. Looking generally happy with self confidence.

Position: Knelt on the floor and leaning forward looking into the mirror with a pack of make up wipes on the side. Touching face and hair along with the music.

Shot: Over the shoulder shot.

Angle: None

[3:36-3:50]

Just be true to who you are!

Yeah yeah yeah…

Clothes: Both wearing boots, jeans, coats. Minimal make up.

Look: Happy to give advice to other people. Very happy they are still friends and nothing has changed. Laughing and having fun together.

Position: As if the two have had a right good chat about problems and they are best friends ready to have a good time. Laughing

Shot: Long shot then zoom into close up of faces as if they are posing for a picture.

Angle: None

Schedule

Below is the filming & editing schedule. I have sed my Google+ account to keep track of the filming and post-production of my music video. You will also find a key below.