Music videos have been around quite a long time, as far as we can see- they started in the early 1980's when MTV based their format around the medium. However, nowadays they have expanded and become a huge marketing device for artists to promote the sale of music recordings.
The majority of artists around these days state that they choose to make videos to show the audience what is meant by the song lyrics and to show their fans what goes round their mind when they listen to the song, and also to show experiences they were thinking of when they were writing the song.
A good example of this is Jessie J's new single- "Who's Laughing Now". She wrote the song when she was a teenager and wanted to release the song and video so she could share the experience of how she was bullied and what it made her feel like, and how she has now overcome it.
A music video can also show the intended target audience for the song, album and artist. For example; Rihanna and her vidoes. The majority of her videos (excluding California King Bed) are very raunchy. Especially S&M which is not allowed to be shown on TV, and is banned in most countries however can be accessed online at the click of a button on the famous YouTube. This shows that Rihanna, as an artist is for young adults who are up for having a good time, go partying every night and are very proud with who they are.
The first 5 music videos aired in the 1980's broadcast on the first day of MTV (1st August 1981) were;
- "Video Killed The Radio Star" by The Buggles
- "You Better Run" by Pat Benatar
- "She Wont Dance With Me" by Rod Stewart
- "You Better You Bet" by The Who
- "Little Suzi's On The Up" by Ph. D
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