Music Directors

Music directors are a key essential to making a successful music video and without having an experienced music director on board, the music video and career of the artist could go to flop.

There are lots of music directors that have directed music videos but only a handful of these are very successful and actually make a name for themselves such as the ones I have chosen to talk about because I think that they are very important and influential to the music industry;

Emil Nava;

Chris Cunningham

Emil Nava;

Famous music director who has directed music videos for;

Jessie J feat B.o.B- Price Tag ( Released 25th January 2011)

This music video was mainly created by using the famous 'green screen' to create the fantastic effects and used a lot of props which were inspired by 'Alice In Wonderland' as they are found to be larger than they actually should be such as plush teddies and a real life marionette which Jessie herself plays.

Emil has personally worked on all of Jessie J's music videos; 'Do It Like A Dude', 'Price Tag', 'Nobody's Perfect', 'Who's Laughing Now' and her latest video 'Who you Are'.

When it comes to creating music videos, it is important to have a good relationship with the music director. Some music directors -usually the ones who do it for the money, not to express creativity- don't physically get involved with the production of the music video and sit in a chair and tell other people what to do and Jessie J has specifically said that Emil gets involved with it all. On her latest video, 'Who You Are' Emil was helping with the creation of effects by holding the leaf blower in Jessie's face to create the effect of a thunder storm and eccentric winds.

'Emil is amazing, he is one of very few people who can actually make the ideas in my head a reality.' - Jessie J on Emil Nava.

Parade- Perfume (Released June 20th 2011)

This music video features members of the British five-piece girl band Parade; Emily, Lauren, Bianca, Jessica and Sian singing and dancing around famous sites in London such as Big Ben and the London Eye.

Emil Nava has also worked with many other fantastic artists including;

- Tinchy Stryder. Where he has directed videos such as; Stryderman, Take Me Back, Number 1, Never Leave You, You're Not Alone, In My System and Second Chance.

- Aggro Santos. Directed his music video for his most famous song; 'Candy' which features Kimberly Wyatt.

Chris Cunningham;

Chris Cunningham is also an influential music director, but he has directed older and more technologically influenced videos such as those that can be seen below like Madonna- Frozen and Björk- All Is Full of Love. He is still well-known in today's media industry but music videos soon go out of date because of the influence of fashion, era, genre, artist influence and much more.

Madonna- Frozen (1998)

Björk- All Is Full of Love (1999)